A value proposition answers a few questions. First, it explains who the offering is for. Next, it defines
the core challenge buyers are experiencing. And lastly, it illustrates how the offering will eliminate that
challenge to improve their life.
An AdBriefs value proposition for salespeople could sound like this:
For account executives who genuinely understand clients' needs, our AdBriefs web application improves
communication between sales and marketing. Strengthening your emotive marketing endeavors to attract and
inspire hot new leads.
Another example of an AdBriefs value proposition, focused on graphic designers, could sound like this:
For graphic designers who struggle to get clients' approval, our AdBriefs web application is a tool that
helps synchronize the client's vision with the designer's assumption. Resulting in both an enjoyable work
environment and a positive relationship.
With clear objectives and a defined value proposition, you will be well on your way to achieving your marketing plan.